Bo Bigelow Named Executive Director of the Midwest Ski Areas Association
Press Release
October 31, 2024 — The Midwest Ski Areas Association (MSAA) is pleased to announce Bo Bigelow as its next Executive Director, effective November 1, 2024. With over 15 years of proven leadership in the ski industry association sector and extensive experience in trade show management, Bigelow brings a deep commitment to supporting the Midwest’s vibrant ski community and its stakeholders.
“As we welcome Bo to this role, I am confident he will bring both energy and experience,” said Jonathan Davis, Chairman of the MSAA Board. “The board was unanimous in its decision to hire Bo, a reflection of our shared confidence in his leadership. Bo’s track record, along with the strong and respected relationships he’s built within the National Ski Areas Association, exemplifies his dedication to the industry. I look forward to seeing the positive impact his leadership will bring to our members and the broader Midwest ski community.”
Bigelow will continue in his current role as Executive Director of the Minnesota Ski Areas Association (MnSAA), where he has demonstrated a strong commitment to advancing industry initiatives and fostering collaboration.
“I am excited to return to running a regional industry show and to work closely with all the ski areas, industry partners, vendors and sponsors who make the Midwest a dynamic place for skiing and snowboarding,” said Bigelow. “Building on the legacies that Amy Reents and Chris Stoddard have created, I look forward to advancing our mission, strengthening our association, and promoting the continued growth of winter sports throughout the Midwest.”
Amy Reents, the departing Executive Director, shared her congratulations for the new appointment: “I am thrilled to welcome Bo Bigelow into his new role. Having worked alongside Bo over the past several years through his involvement with the Minnesota Ski Areas Association, I’ve gained a deep respect for his dedication and the impact he’s made in our industry. His passion for the success of our region’s ski areas is truly inspiring, and I look forward to collaborating with him in the coming months to ensure a smooth transition.”
Bigelow’s deep industry insights and commitment to fostering strong vendor partnerships will ensure that the MSAA continues to deliver valuable trade show events and resources for members, all while promoting operational success and industry sustainability. His appointment signals a bright future for the MSAA, which remains dedicated to supporting its members and promoting skiing and snowboarding across the Midwest.